A 90-second tool you use right at the chair. Enter your client's concern, Daraa builds a personalized take-home routine from the products you (or your salon) already stock, branded with your name or logo and texted straight to your client.
Whether you're a solo stylist, booth renter, or running a team, we'll follow up within 24 hours.
Thank you — your founding salon spot is reserved. We'll email you within 24 hours with next steps.
You tap in your client's concern; breakage, breakout, dryness, scalp — right from your phone. Takes under 60 seconds while you're finishing the style.
Daraa recommends a 3–5 product routine from the inventory you already carry, ranked by how well the ingredients match your client's concern.
Your client gets a text with your name or your salon's logo, the routine, and exactly when to use each product, before she leaves the chair.
Pilot stylists see 2–3× more take-home product per client visit. The routine is in writing, your client reorders without you chasing.
Ingredient reasoning on every recommendation. You explain the why behind each product, not just the what.
Automatic 2 and 6-week routine check-ins bring your clients back to your chair, and to your retail.
Works in any browser on your phone. No app to install, no app for your client either. You're live in 15 minutes.
Your stylists keep the in-chair experience above, you get visibility, shared inventory, and the retail-attach numbers you've been guessing at.
Yes. Daraa works for a single chair just as well as a 15-stylist shop. The $79/month covers one chair, or one location. If you're renting a booth, you're probably our best-fit early user — you keep 100% of the retail uplift.
A reserved spot as one of our five founding Atlanta pilot users — solo stylists and salons alike. When we launch in the next 60 days, your pricing is locked at $79/month for 24 months. Change your mind before then, we refund the dollar.
No. Daraa is a website, not an app. You log in once on your phone via a text link and stay logged in. Your clients don't install anything either — they just get a text.
You upload a simple spreadsheet of your inventory (SKU, product, price) — takes five minutes the first time. We match it to our ingredient database. Updates are weekly via re-upload, or automatic if you're on Shopify or Square (on the Core plan).
You always have the final say. Daraa generates the routine in seconds; you review, swap, or approve before it's sent. Nothing reaches your client without your sign-off.
Anytime, no questions asked. Your founding pricing only applies while your subscription is active.